The Basketball Africa League (BAL), a partnership between the International Basketball Federation (FIBA) and the National Basketball Association (NBA), is a new professional league featuring 12 club teams from across Africa. Rwanda was selected as the hosting country for the BAL’s first Season, marking the NBA’s first collaboration to operate a league outside North America and SRC Agency was BAL’s official local PR Agency.
Public Relations
Media Relations
June 9, 2021
PUBLIC RELATIONS